Published inOpen Designs·Jan 6, 2021How to revamp a website without affecting the SEO — Open Designs IndiaWhen a website gets revamped, numerous changes happen within the code resulting in broken links, loss of historical data, etc. Often businesses wonder why there is a drop in SEO right after a website redesign, without understanding what it does. It often results in Page rank drop and traffic loss…Website3 min readWebsite3 min read
Published inOpen Designs·Jan 2, 2021SEO strategy for website redesign and migration — Open Designs IndiaThere are a lot of factors that contribute to the decision to redesign a website. From low traffic to negative feedback, website migration or redesign can seriously help boost your online business. Here’s what the top SEO Company in Chennai has to say on SEO strategies for the same. Clean website structure The…SEO3 min readSEO3 min read
Published inOpen Designs·Dec 25, 2020How to create Sales Campaigns on E-Commerce Sites — Open Designs IndiaTo run a successful E-Commerce website, you need successful Sales Campaigns. The online market is highly volatile and you need expert help to navigate its choppy waters. Here’s what the Best E-Commerce Website Designing Company in India has to say on creating high conversion sales campaigns. There are 3 important…Ecommerce Site3 min readEcommerce Site3 min read
Published inOpen Designs·Dec 15, 2020SEO trends of 2021 — Open Designs IndiaThe year is about to turn and here’s what the experts from the best SEO company in Chennai are predicting for the SEO trends of 2021. Artificial Intelligence Google’s AI algorithm Rank Brain is believed to rely on User experience signals like Click-Through Rate and Bounce rate to rank websites on Search…SEO3 min readSEO3 min read
Published inOpen Designs·Dec 7, 2020Dos and Don'ts of adding Animation to your website — Open Designs IndiaAnimations have gone from being used in movies, cartoons, presentations to a tool to spice up websites. Businesses are beginning to acknowledge the particular power that animations have over the audience. …Animation3 min readAnimation3 min read
Published inOpen Designs·Dec 1, 2020Ways to Boost E-Commerce sales with Retargeting — Open Designs IndiaIf you have been in the E-Commerce business, for quite some time now, there is a marketing strategy that you might have been using without understanding its full potential — Retargeting. The thread of logic is quite simple — customer shows interest in your business — leaves the site without…Ecommerce3 min readEcommerce3 min read
Published inOpen Designs·Nov 24, 2020Tips to improve your website’s user retention — Open Designs IndiaThere are so many ways to get ahead of Google’s algorithms and attract a lot of visitors. But how many of them revisit often or actually engage with the website? The success of a website can be measured by the user retention rate and successful conversions. …User Experience3 min readUser Experience3 min read
Published inOpen Designs·Nov 21, 2020Importance of Lookalike audience / Similar audiences in E-Commerce — Open Designs IndiaA Lookalike Audience refers to a group of Social Media users who share the characteristics of another group of members. This is an effective tool, in the Digital Marketing arena to identify a whole new customer base online that is similar to your existing customers. Facebook was the first social…E Commerce Business3 min readE Commerce Business3 min read
Published inOpen Designs·Nov 18, 2020Ways to design a website under Construction page — Open Designs IndiaIf you are a new brand or business looking to launch yourself into the online market, or a seasoned business looking at renovating your online image, then you will need a Website Under Construction page. …Website3 min readWebsite3 min read
Published inOpen Designs·Nov 13, 2020Website Navigation Tips — Open Designs IndiaWebsite navigation can make or break visitor retention. It gives your site structure that steers your visitor along with the right flow. Learn the types of navigation and tips on website navigation design from the best Web Design Company in Chennai . Types of website navigation The Classic Navigation Header This is by far…Website3 min readWebsite3 min read
